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Data Protection

PRIVACY POLICY

Last Updated: July 21, 2026 • Applies to Propyfy Mobile Application & Web Platform

1Policy Overview

At Propyfy (powered by Easymie Real Estate Technologies), we respect your privacy and are committed to safeguarding your personal data. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you use our mobile application and web services.

By accessing or using the Propyfy application, you consent to the collection and processing of your information as described in this policy.

2Information We Collect

We collect information to provide better property discovery and legal verification services:

A. Information You Provide Directly

  • Account Credentials: Mobile phone number and One-Time Password (OTP) verification tokens.
  • User Profile: Full name, email address, profile avatar, and account preferences.
  • Property Listing Data: Property title, description, address, price, carpet area, BHK layout, floor plans, and property photos uploaded by sellers or builders.
  • Enquiry Submissions: Messages and preferences sent when submitting inquiries for residential or builder projects.

B. Automatically Collected Technical Data

  • Device Metadata: Device brand/model, OS version (iOS/Android), unique device identifiers, and IP address.
  • Search Analytics: Locality searches, price filter selections, property views, and calculator usage metrics.

3How We Use Your Information

We use your personal data for the following purposes:

  • To authenticate user sign-in via secure mobile OTP.
  • To display relevant property listings in your searched city or locality.
  • To forward property enquiries directly to verified owners and registered builders.
  • To process property legal verification reports and generate stamp duty calculation estimates.
  • To prevent fraud, fake property listings, and unauthorized access.
  • To send transactional updates, enquiry status notifications, and customer support communications.

4Data Sharing & Disclosure

Propyfy does not sell or rent your personal information to third-party advertisers. Data is shared only under specific circumstances:

  • With Verified Sellers & Builders: When you explicitly submit an enquiry on a property, your contact details (Name and Phone Number) are shared with the listing owner or developer so they can respond to your request.
  • Legal Partners: If you request title search reports or agreement drafting services, necessary property details are shared with verified legal counsel.
  • Compliance with Law: We may disclose data if required by court order, law enforcement investigation, or applicable regulatory mandates.

5Security & Data Encryption

We implement industry-standard administrative, physical, and technical security measures—including HTTPS encryption, secure API endpoints, and tokenized session management—to protect your personal information against unauthorized access, alteration, or loss.

6Your Rights & Choices

You have the following rights regarding your personal information:

  • Edit Profile: Update your name, email, or avatar directly in the mobile app profile screen.
  • Delete Account: Request deletion of your Propyfy profile and posted listings by submitting a request on our Account Deletion Page or contacting our support desk.
  • Opt-Out: Opt-out of non-transactional marketing SMS or notifications at any time.

7Cookies & Web Tracking

Our website uses essential functional cookies and local storage tokens to remember session state and performance analytics. You can adjust your browser settings to decline non-essential cookies.

8Data Retention

We retain your account and property listing information for as long as your account remains active or as necessary to fulfill legal obligations, resolve disputes, and enforce our agreements.

Grievance & Data Protection Officer

In accordance with the Information Technology Act and applicable privacy regulations, if you have privacy concerns or wish to exercise your data rights, please contact our Grievance Officer:

Data Protection & Privacy Officer

Easymie Real Estate Technologies

Email: privacy@propyfy.com

Address: Propyfy Towers, Sector 44, Golf Course Ext. Rd, Gurugram, Haryana 122003